Radio advertising is simple, straightforward and effective.

In 2003, commercial radio represented 6.9% of all display advertising. This figure is expected to grow over the coming years as more and more organisations realise the potential radio advertising offers, not only in terms of cost effectiveness, ease of use, its compatibility with other media but its proven ability to deliver results.

Research by the RAB has shown that radio advertising increases sales by an average of 9%. Just imagine what that would do to your profits.

If you've ever used TV for advertising you'll know just how expensive it is. In fact, it's about 4 times as expensive than commercial radio.

However, with growing audiences and increasingly longer listening time per listener, radio is now ideally placed to complement TV campaigns and indeed, press advertising too.

Obviously, we'd love it if you only used radio for your advertising. After all, radio advertising is not confined by space, doesn't hold tomorrow's fish and chip dinner and isn't the ideal time to put the kettle on.

Radio advertising works so well because of the unique nature of radio.

Radio is a trusted medium, often the first source of news in the day and the companion of choice through household chores, at work and during the commute.

£ for £ radio advertising allows you to get your message across more times than newspaper and TV advertising.

Radio advertising - when done well - can be attention grabbing, thought provoking and extremely persuasive.

Given increased delivery, the lack of competition from other distractions: articles, other ads and crosswords for example; the loyalty listeners have to their station - it's very rare for a commercial radio listener to see what's on the other side during the ads - there's no wonder radio advertising is so effective.

To find out more about the benefits of radio advertising then contact your nearest Lincs FM Group station.