Sponsorship is a rapidly growing area of commercial radio and is favoured by businesses and organistions seeking to raise awareness of products and services by being associated with a related on-air feature.

For example, travel agents will often sponsor a radio station's weather reports and motor dealers will associate themselves with traffic and travel news.

Sponsorship is most effective when it runs consistently over time and when the sponsoring organisation has a logical synergy with the feature.

Unlike television, sponsors on radio are entitled to broadcast short brand messages giving them greater flexibility and freedom.

The Lincs FM Group offers a large and diverse number of sponsorship opportunities across its stations. For more information about how the Group can develop a package to meet yur specific needs contact John Caborn on 01522 549900 or email him by clicking here.